Viveat Susan Pinto And Urvi Malvania

Stories by Viveat Susan Pinto And Urvi Malvania

Nestl shifts spotlight to non-Maggi brands

Nestl shifts spotlight to non-Maggi brands

Rediff.com   13 Sep 2016

Nescaf is leading the company's efforts to widen the public lens on its portfolio of brands

When Vishal Dadlani got it horribly wrong

When Vishal Dadlani got it horribly wrong

Rediff.com   6 Sep 2016

'Politics and religion is a dangerous mix in India and anybody even remotely seen crossing the line is taken to task.'

Meet the millionaire poster boys of online advertising

Meet the millionaire poster boys of online advertising

Rediff.com   24 Aug 2016

Bhavin and Divyank Turakhia remain as committed as ever to incubating start-ups despite selling their firm for $900 mn

Brands court a new icon: Sindhu!

Brands court a new icon: Sindhu!

Rediff.com   20 Aug 2016

The Olympic silver medalist could charge between Rs 75 lakhs and Rs 1 crore per endorsement.

Medal win opens up brand endorsement gates for Sakshi

Medal win opens up brand endorsement gates for Sakshi

Rediff.com   19 Aug 2016

A bronze medal in wrestling gets brands talking about a potential endorser joining the ranks of past Olympics stars from India, Abhinav Bindra and Vijender Singh

Road to 70: Five brands that grew with India and on Indians

Road to 70: Five brands that grew with India and on Indians

Rediff.com   16 Aug 2016

Pond's, Parle-G, Cadbury, Asian Paints and Amul have captured the changing face of India through the seven decades

How brands are bringing it on at Rio Olympics

How brands are bringing it on at Rio Olympics

Rediff.com   8 Aug 2016

The organisers have become savvier about marketing the game.

How Colgate plans to take on Patanjali

How Colgate plans to take on Patanjali

Rediff.com   2 Aug 2016

Colgate's toothpaste volume growth for the March quarter was 3 per cent.

After Kohli, Ashwin strikes gold with 8 brands in the bag

After Kohli, Ashwin strikes gold with 8 brands in the bag

Rediff.com   26 Jul 2016

Off-spinner R Ashwin is matching Indian batsmen at their game

4 brands that hit Rs 100-crore mark in record time

4 brands that hit Rs 100-crore mark in record time

Rediff.com   18 Jul 2016

Bubbly is the latest in a string of brands that are touching the three-digit mark quickly.

Bollywood's new box office trend

Bollywood's new box office trend

Rediff.com   7 Jul 2016

Disney's The Jungle Book has taken the box office by storm.

Will Sultan be Salman Khan's BIGGEST film?

Will Sultan be Salman Khan's BIGGEST film?

Rediff.com   6 Jul 2016

Advance booking and track record peg the film's opening collection at Rs 35 to 40 crore.

Virat Kohli launches a new venture, Stepathlon Kids

Virat Kohli launches a new venture, Stepathlon Kids

Rediff.com   29 Jun 2016

This venture will also mark Stepathlon's entry into the business to consumer space.

Will brand Dhoni get its magic back?

Will brand Dhoni get its magic back?

Rediff.com   29 Jun 2016

Experts say Dhoni will continue to be relevant.

How FMCG players plan to take on Patanjali

How FMCG players plan to take on Patanjali

Rediff.com   29 Jun 2016

Dabur has launched 44 products during the year.

Despite leak, Udta Punjab makes Rs 10 crore on opening day

Despite leak, Udta Punjab makes Rs 10 crore on opening day

Rediff.com   19 Jun 2016

The film marks the second-most successful opening for leading man Shahid Kapoor after Shaandaar.

Coca-Cola bottling plant in troubled waters again

Coca-Cola bottling plant in troubled waters again

Rediff.com   14 Jun 2016

Residents in the vicinity alleged over-exploitation of groundwater.

Pahlaj Scissorhands

Pahlaj Scissorhands

Rediff.com   10 Jun 2016

Pahlaj Nihalani's snip-friendly attitude is nothing new

Udta Punjab's producers are 'stuck'

Udta Punjab's producers are 'stuck'

Rediff.com   9 Jun 2016

The film is set to release next Friday, June 17, but the makers of Udta Punjab are busy fighting the censor board.

Amul, Amazon among most recalled brands this IPL

Amul, Amazon among most recalled brands this IPL

Rediff.com   6 Jun 2016

The annual study by the research agency shows that Amul, Amazon and Coca-Cola were the most-recalled brands on IPL.